Sara Fares is an artist in every sense. Sara Fares is a painter, composer, executive producer, singer, fashion designer, and more—someone with an eye for everything and everyone. Sara pushes everything to the limit to get it done, believing no talent should be neglected.

Born in New York and raised in Panama with Lebanese heritage, Sara’s exposure to diverse cultures has greatly influenced her creative journey in the creative industry.

From a young age, Sara developed a deep passion for music, art, fashion and business. This passion led her to pursue a Bachelor's degree in Fashion Design and Marketing in Guangzhou, China, followed by a Master's Degree in Entrepreneurship in Fashion & Creative Industries in London, UK.

Sara founded her haute couture brand, Sara Kassem, in 2017, specializing in bridal gowns and evening wear, long before she ever took a formal course. Her ambition and curiosity drove her to immerse herself in the vibrant fashion scenes of Guangzhou, London, and Los Angeles, an exhilarating experience that allowed her to explore textiles, patterns, and trends. This deep dive into the world of fashion expanded her knowledge and honed her skills, providing her with a solid foundation in business strategies and a nuanced understanding of the ever-evolving fashion landscape. With over ten years of experience, Sara has developed a keen eye for detail and a unique ability to conceptualize and execute innovative ideas. Her creative mindset and entrepreneurial spirit empower her to bring fresh perspectives and inventive solutions to every project she undertakes.

Sara took the decision not to hide any of her talents. She decided to put her art out into the world and was eager to help people through mental health and communicate with art. This led her to create a visual language by Sara Fares. In Los Angeles, Panama, and Miami, where she explored the music business, she recorded music, and her ear grew more attuned to the nuances of sound. Besides this, she has a passion for house music, so she DJs.

Driven by her love for ART, MUSIC, and FASHION, and her desire to make a meaningful impact, Sara continuously pushes boundaries and challenges conventional norms. Art and music are integral to her, drawing inspiration from these creative realms to infuse her designs with unique and dynamic elements. She wants to help all artists by collaborating and showcasing them to the world, believing that collective creativity can inspire and elevate the entire artistic community.